About Brand Ignite
Brand Ignite, LLC is a strategic planning and brand marketing agency in Raleigh, NC. Whether its to define a customer persona and journey, crystallize a unique value story platform and messaging, or create a launch campaign playbook, we’ve done it.
The inception of Brand Ignite started in 2004 taking on small freelance assignments; and has since expanded, taking on full scale oversight of client marketing initiatives. Brand Ignite has developed a partnership network from which we can tap into other like-minded agencies in complementary ways; such as visual brand identity, creative concept design, and content development.
The value of Brand Ignite and its extended creative network is the ability to scale quickly and with the best talent specifically in areas most critical to solving your business challenge.
Jody Zschiedrich, MBA
Jody is the founder and principal of Brand Ignite. He transitioned to the life sciences industry in 2004, following a career in civil engineering and receiving his MBA degree in marketing and management.
Jody started as a freelance consultant to GlaxoSmithKline’s Global Product Strategy, New Product Planning, and Commercial Operations teams. Since leaving GSK in 2007, Jody has partnered with more than 25 launch brands leveraging his extensive experience in customer segmentation and journey mapping, product positioning and brand identity, and strategic brand planning and customer engagement platform design.
Jody holds a BS in Engineering, an MBA in Marketing/ Management, and technical expertise in advanced analytics, commercial effectiveness, and communications development.
My proudest and most successful client engagements have not only been defined by their outcomes, but also the journey we took together and our collaborative approach to reaching that outcome.
Quite frankly, there are many consultants who offer similar services. But, their approach can be cold, distant, and transactional. I take the time to understand and adapt not only to the business challenge, but also to the world around my client: corporate culture, cross-functional dependencies, team dynamics, and personal goals. I will always be most proud of helping my clients shine in front of their peers.